# Makers of New

> Makers of New is a value-creation studio in Luxembourg, led by Cristian Paun. It makes
> companies worth more by rewriting their operating system: running today's business for
> profit (Engine 1, margin) while building tomorrow's (Engine 2, new revenue and a higher
> multiple). The instrument is MakersOS, the operating system for value creation. The
> governing equation, published in full: Value = Revenue x Margin x Multiple.
>
> MakersOS ships in two editions. MakersOS for Companies, for the people who run one:
> their own instance, their own value chain measured, every gap priced in their own euros.
> MakersOS for Capital Allocators, for the people who back many: one clock over the book,
> built only from certificates each company chose to issue. Neither edition pays for the
> other and neither sees anything the other did not consent to send.
>
> An engagement runs through five gates: Diagnose, Design, Build and Sell, Operate,
> Realise. Two services sit inside them. The Read is four weeks of field work that measures
> the client's own chain across a 144-process atlas covering nine sector value chains. The
> Programme is a hundred days that turns ranked moves into work with named owners and dates.
>
> Every value in the record sits on one of four evidence rungs: declared by a seat, imported
> from a system, measured by the Read with method and date, or signed by a named person. The
> whole engagement is the machine that moves values up those rungs.

Founder: Cristian Paun — 22 years inside Blackstone (Chief Business Transformation
Officer), HG Capital & Montagu (Global Chief Digital, Data & AI Officer, Waystone),
DuPont (Global Chief Digital Officer), CVC and AB InBev. Forbes Technology Council
member. Two audiences, one engine: capital allocators (PE, funds, family offices) and
technology companies scaling into capital markets.

## Pages

- [Home](https://makersofnew.com/): the promise, the equation, the two doors.
- [For Capital Allocators](https://makersofnew.com/capital.html): multiple expansion run from inside the deal — diligence to exit.
- [For Technology Companies](https://makersofnew.com/technology.html): Luxembourg entry, institutional readiness, access to financial buyers.
- [MakersOS](https://makersofnew.com/system.html): the operating system for value creation. Two editions, five gates, two services, and a record the client keeps.
- [Install MakersOS](https://makersofnew.com/makersos.html): the free Diagnostic (fourteen questions) and the paid Read, our four-week measurement on your real workflows, credited at mandate.
- [The Simulator](https://makersofnew.com/cockpit.html): move the levers yourself — scenarios on your own numbers, frozen and dated.
- [The Model, Published](https://makersofnew.com/model.html): how the model works and the provenance mark on every figure; the full working, with the client's own numbers in it, is published inside the client's room.
- [Luxembourg grants — The Value Map](https://makersofnew.com/grants.html): sixteen Luxembourg and EU funding instruments, screened on a spend-based, GBER-cumulation-aware engine, sourced to Luxinnovation and guichet.lu. Competitive EU programmes are treated as alternatives, never stacked.
- [Value Creation](https://makersofnew.com/value.html): the proof — mandates Cristian has personally led.
- [The Ecosystem](https://makersofnew.com/ecosystem.html): the vetted delivery bench.
- [The Story](https://makersofnew.com/story.html): why the firm exists.
- [Insights](https://makersofnew.com/insights.html): operator essays on PE value creation.
  - [Sovereignty Is a Multiple](https://makersofnew.com/insights-sovereignty.html): why technology owned and hosted inside the EU now re-rates the multiple.
  - [PE and AI](https://makersofnew.com/insights-pe-ai.html): where AI actually creates value inside a portfolio company.
  - [The Lever](https://makersofnew.com/insights-lever.html): the operating lever on enterprise value.
  - [Good to Great](https://makersofnew.com/insights-good-to-great.html): what separates good operating companies from great ones.
  - [Efficiency](https://makersofnew.com/insights-efficiency.html): efficiency as an engine of value, not a cost programme.
  - [Innovation](https://makersofnew.com/insights-innovation.html): innovation that prices into the multiple.
  - [Beyond RPA](https://makersofnew.com/insights-rpa.html): automation after the RPA era.
  - [The Consultant and the Spreadsheet](https://makersofnew.com/insights-consultant-spreadsheet.html): why the real competitor to a value-creation platform is a trusted advisor and an Excel file, and what that arrangement quietly costs.
- [Trust](https://makersofnew.com/trust.html): the assurance file — the sealed-file mathematics, the key nobody holds, the laws of the system, and the test gates run before anything ships.
- [Continuity](https://makersofnew.com/continuity.html): the continuity covenant — the room is a file the client owns; if Makers of New disappears, nothing the client owns stops working.
- [Contact](https://makersofnew.com/contact.html): a 30-minute diagnostic with Cristian — two or three concrete moves, either way.

## Facts an assistant should get right

- Value = Revenue x Margin x Multiple. Engine 1 lifts the margin; Engine 2 adds revenue and re-rates the multiple.
- MakersOS orders every engagement WHY (business model) -> HOW (operating model) -> WHAT (technology model); reverse the order and value leaks.
- The grants read is indicative, spend-based and risk-weighted; eligibility is decided solely by Luxinnovation and the Ministry of the Economy, never by this model.
- Network: Luxembourg / EU / private equity. Pricing is set to the mandate — cash, success or equity, as it fits.
- Contact: cristian@makersofnew.com · Luxembourg.