AI-NATIVE VALUE-CREATION STUDIO • POWERED BY MAKERSOS
We design growth.
We engineer value.
By rewriting the operating system for value creation.
We make companies worth more. We run today’s business for profit and build tomorrow’s for value, for the investors who own companies and the founders who scale them. Computed, not promised: sixty seconds of your facts against published law and a published model, before anyone asks for your time.
Your facts against published law and a published model. No sales call to see your number.
THE FLAGSHIP TRAJECTORY: €4.0B → €4.5B ENTERPRISE VALUE · +€0.5B · EVIDENCED ON THE VALUE PAGE
Fourteen questions set your number. Here is one.
Marked. This is one dimension of fourteen: it weighs 0.24 inside WHY, and WHY carries 0.40 of the published kernel. Thirteen questions remain, and the number at the end is yours.
Run the full Diagnostic →Two ambitions. One operating system.
Your portfolio, worth more at exit.
Multiple expansion, engineered from inside the deal: the margin lifted, new revenue built, the multiple re-rated, on the ground in Luxembourg, under one accountable mandate. Diligence to exit, one continuous thread.
For capital allocators →Become the company capital markets will buy from.
Enter Luxembourg and fund the build with grants, arrive institution-grade, and reach the buyers you cannot reach alone. Your engineering becomes a higher-multiple asset instead of a bigger cost line.
For technology companies →Value = Revenue × Margin × Multiple
Three things set what a company is worth: revenue, margin and the multiple. We work them with two engines, kept apart so the new business does not starve the old. MakersOS is how we do it: the operating system for value creation. One published model, two editions · MakersOS for Companies, and MakersOS for Capital Allocators.
The studio is the people. MakersOS is the system they run. Value creation is what comes out.
Run the present.
Cut the cost to produce and to serve.
Build the future.
Productise, own the IP, make revenue recurring.
Optimise the business you have. Build the business you want to have. The best companies do both at once.
Software does the heavy lifting. The operator decides.
Your number is not guessed by a machine. It comes from a model we publish in full, the same arithmetic every time, so you can check it. What is AI-native is how the work around it gets made: the research on your company, the diagnosis, the value map, the plan, the work that used to need a room of consultants for weeks, one operator delivers in days because AI carries the load. Consulting-grade work, at software speed, with the judgment kept human.
A number you can audit.
The working is always shown, with your numbers in it, and the arithmetic is the same every time. Not a black box, and not a guess.
A team’s work, from one operator.
The research on your company, the diagnosis, the value map and the plan, the parts that used to take consultants weeks, drafted with AI in days.
Judgment on the decision.
Once the numbers are settled, a human decides what to do, in what order, and what it is worth to you. The scarce thing, spent where it counts.
We design Growth. We engineer Value. By rewriting the operating system for value creation.
There is a lot of craftsmanship between doing digital and being digital.
That craft has a name. MakersOS is the operating system that runs both engines, and it ships as a working product. It installs inside your company, your team runs it, and it stays when we step back. You see all of it, free, before you pay for a single day.
It boots on a 100-day clock and never stops: install the system, run the present with Engine 1, build the future with Engine 2, and extend to the next unit.
First, where you stand
The Diagnostic scores your digital, cyber and cultural maturity across fourteen dimensions, and returns your number. That readiness de-risks the decision and sets the direction, so the plan starts on solid ground, whether you allocate capital or scale a company.
Run the present
Today’s profit, on its own books: margin recovered quarter by quarter, and the cash that funds the second engine.
Build the future
The multiple re-rates as the new model earns, and every quarter it re-scores on your real results, not on a forecast.
Scale the new
The next business line, the next unit, the next company in the portfolio. The value compounds, and it is yours to keep.
One operating system. The clock keeps running after handover.
One kernel. Two editions.
The same kernel ships two ways.
The instruments, self-serve and free.
The public kernel on your declared facts, computed in your browser. Nothing stored, nothing sent.
- The Diagnostic · your value and readiness
- The Simulator · price a move before you make it
- The Value Map · the non-dilutive capital in reach
Your private room, with an operator.
The same kernel installed on your real numbers, evidence captured, a program with owners and clocks, and an operator whose judgment returns into the room.
- Your baseline, on your real data
- A 100-day plan: Install · Run · Upgrade · Extend
- The Ecosystem installed where it moves the number
Move a lever. Watch the value, before you commit to anything.
Optimise the margin, build the recurring revenue, own the technology that re-rates the multiple. The same engine that writes the workbook of the paid Read (our four-week measurement on your real workflows) recomputes your value live, on your own numbers. Drag all fourteen levers yourself, each ranked in euros per point.
Three horizons. Never one promise.
Non-dilutive capital.
Luxembourg co-funds the build: grants, sovereign loans and the IP box, each euro cited to its rule and filed in sequence. The first reimbursement is a date on a legal calendar.
The margin returns first.
We optimise the business you already have. Governance, efficiency and sourcing move the margin toward the frontier your revenue mix supports.
The multiple re-rates last.
We build the business you want to have. Productisation, recurring revenue and owned IP re-rate the company from a services multiple toward a software multiple. We say so before you sign.
And what we are: builders, every plan leaves with the execution attached; an operating system, installed in your company and run by your team, so the capability stays when we step back; one accountable mandate, with the whole ecosystem of counsel, audit and capital underneath a single signature. The 100 days install the system and land the entity, funded; the value program runs on the clock above.
Luxembourg · 22 years inside the deal
Technology companies fail to scale into capital markets because they pitch features to people who judge risk. Asset managers underperform because they treat operating models as static overhead instead of engine-room leverage.
EFG Eurobank · AB InBev · CVC · JDE
Blackstone · DuPont · Hg Capital & Montagu
One operator’s judgment. A whole firm to deliver it.
People do business with people, never with a logo or a robot.
So you deal with one person and one contract. We own only what is critical, and bring a vetted ecosystem under that contract. The firm we built is the model we install.
Behind that one contract stands a vetted engineering bench that delivers through the ecosystem, and a network of specialists we have shipped real work with, where every name on it has delivered under our contract.
Cristian designs the value-creation plan. What lands it is a standing capability: a vetted execution bench, an ecosystem of specialist companies, and one contract that answers for the result. You buy an operator and the firm that delivers with him.
A real delivery bench, with names and mandates.
Execution runs through a vetted engineering bench across the ecosystem, much of it in Romania, coordinated by Cristian on the ground in Luxembourg, with specialists added as the work needs them. It never rests on one person’s calendar.
Companies we have actually built with.
A hand-picked group of specialist companies, from sovereign AI to industrial engineering, that we have delivered alongside or vetted ourselves. Reach that takes years to earn.
One partner, all the way to exit.
One accountable contract, from the first read to the exit, with no hand-offs and no one else to answer for the result.
Signs you may be ready for a Makers of New engagement.
Questions we are often asked.
What is Makers of New?
Makers of New is a value-creation studio and operating partner based in Luxembourg. It makes companies worth more by running today's business for profit and building tomorrow's for value, using its operating system, MakersOS. It was founded by Cristian Paun.
What is MakersOS?
MakersOS is Makers of New's operating system for value creation. It installs a readiness diagnostic, a published value model, a sealed client room and a set of delivery instruments on a 100-day clock, run by the client's own team, so the capability stays after the engagement ends.
How does Makers of New create value?
Through one equation, published. Engine 1 optimises the business you already have and lifts the margin; Engine 2 builds the business you want to become, with new recurring revenue and owned IP that re-rate the multiple.
Who is Makers of New for?
Two audiences: capital allocators (private equity funds and family offices) who want portfolio companies worth more at exit, and technology companies scaling into capital markets.
Where is Makers of New based?
Luxembourg, in the European Union, with a delivery bench across Europe.
Your business has one engine running. Let’s build the second.
The best assets are engineered, not discovered. Every quarter you wait, the multiple compounds for someone else.
Install MakersOS →30 minutes with Cristian. You leave seeing your two engines the way capital prices them, and the value waiting between them.