NEW

AI-NATIVE VALUE-CREATION STUDIO POWERED BY MAKERSOS

We design growth.
We engineer value.
By rewriting the operating system for value creation.

We make companies worth more. We run today’s business for profit and build tomorrow’s for value, for the investors who own companies and the founders who scale them. Computed, not promised: sixty seconds of your facts against published law and a published model, before anyone asks for your time.

See your value, free, in 60 seconds →
1 · MEASURE
free · 60s
2 · MOVE
free
3 · INSTALL
your room
30 minutes with Cristian

Your facts against published law and a published model. No sales call to see your number.

THE FLAGSHIP TRAJECTORY: €4.0B → €4.5B ENTERPRISE VALUE · +€0.5B · EVIDENCED ON THE VALUE PAGE



The method

Value = Revenue × Margin × Multiple

Two engines, kept apart. Hover a term to see which one moves it.

Three things set what a company is worth: revenue, margin and the multiple. We work them with two engines, kept apart so the new business does not starve the old. MakersOS is how we do it: one operating system, 25 delivery instruments, installed and landed in 100 days, then run as a 12–24-month value program.

The studio is the people. MakersOS is the system they run. Value creation is what comes out.

Engine 1 · Optimise

Run the present.

Cut the cost to produce and to serve.

Moves the Margin
1
Engine 1 funds Engine 2
Kept apart, so the cash core never starves the bet.
Engine 2 · Transform

Build the future.

Productise, own the IP, make revenue recurring.

Adds the Revenue, re-rates the Multiple
2

Optimise the business you have. Build the business you want to have. The best companies do both at once.

We design Growth. We engineer Value. By rewriting the operating system for value creation.


Why Makers of New

There is a lot of craftsmanship between doing digital and being digital.

That craft has a name. MakersOS is the operating system that runs both engines, and it ships as a working product. It installs inside your company, your team runs it, and it stays when we step back. You see all of it, free, before you pay for a single day.

It boots on a 100-day clock and never stops: install the system, run the present with Engine 1, build the future with Engine 2, and extend to the next unit.

01 · Install · Readiness

First, where you stand

The Diagnostic scores your digital, cyber and cultural maturity across fourteen dimensions, and returns your number. That readiness de-risks the decision and sets the direction, so the plan starts on solid ground, whether you allocate capital or scale a company.

02 · Run · Engine 1

Run the present

Engine 1 optimises the business you have: cut the cost to produce and to serve, and lift the margin. Today’s profit, on its own books.

03 · Upgrade · Engine 2

Build the future

Engine 2 builds the business you will become: a new model, recurring revenue, owned IP. The multiple re-rates, and every quarter it re-scores on your real results.

04 · Extend

Scale the new

The next business line, the next unit, the next company in the portfolio. The value compounds, and it is yours to keep.

One operating system. The clock keeps running after handover.


The model

Software does the heavy lifting. The operator decides.

Your number is not guessed by a machine. It comes from a model we publish in full, the same arithmetic every time, so you can check it. What is AI-native is how the work around it gets made: the research on your company, the diagnosis, the value map, the plan, the work that used to need a room of consultants for weeks, one operator delivers in days because AI carries the load. Consulting-grade work, at software speed, with the judgment kept human.

01 · The model

A number you can audit.

Value = Revenue × Margin × Multiple, with every rule and cap published in full. The same arithmetic every time. Not a black box, and not a guess.

02 · The machine

A team’s work, from one operator.

The research on your company, the diagnosis, the value map and the plan, the parts that used to take consultants weeks, drafted with AI in days.

03 · The operator

Judgment on the decision.

Once the numbers are settled, a human decides what to do, in what order, and what it is worth to you. The scarce thing, spent where it counts.


The product

One kernel. Two editions.

MakersOS is the operating system that runs both engines, and it is a working product. The same kernel ships two ways.

Edition 1 · Open

The instruments, self-serve and free.

The public kernel on your declared facts, computed in your browser. Nothing stored, nothing sent.

  • The Diagnostic · your value and readiness
  • The Simulator · price a move before you make it
  • The Value Map · the non-dilutive capital in reach
See your value, free →
Edition 2 · Installed

Your private room, with an operator.

The same kernel installed on your real numbers, evidence captured, a program with owners and clocks, and an operator whose judgment returns into the room.

  • Your baseline, on your real data
  • A 100-day plan: Install · Run · Upgrade · Extend
  • The Ecosystem installed where it moves the number
Begin Install →

The Simulator

Move a lever. Watch the value, before you commit to anything.

Optimise the margin, build the recurring revenue, own the technology that re-rates the multiple. The same engine that writes our paid Blueprint recomputes your value live, on your own numbers. Drag all fourteen levers yourself, each ranked in euros per point. The model is published in full, and the machine is yours to run.


When the value arrives

Three horizons. Never one promise.

Weeks · the fuel

Non-dilutive capital.

Luxembourg co-funds the build: grants, sovereign loans and the IP box, each euro cited to its rule and filed in sequence. The first reimbursement is a date on a legal calendar.

Quarters · Engine 1 · Optimise

The margin returns first.

We optimise the business you already have. Governance, efficiency and sourcing move the margin toward the frontier your revenue mix supports.

12–24 months · Engine 2 · Build

The multiple re-rates last.

We build the business you want to have. Productisation, recurring revenue and owned IP re-rate the company from a services multiple toward a software multiple. We say so before you sign.

And what we are: builders, every plan leaves with the execution attached; an operating system, installed in your company and run by your team, so the capability stays when we step back; one accountable mandate, with the whole ecosystem of counsel, audit and capital underneath a single signature. The 100 days install the system and land the entity, funded; the value program runs on the clock above.


Cristian Paun, Founder & Principal Architect, Makers of New
Cristian Paun · Founder & Principal Architect

The operator

Technology companies fail to scale into capital markets because they pitch features to people who judge risk. Asset managers underperform because they treat operating models as static overhead instead of engine-room leverage.

EFG Eurobank · AB InBev · CVC · JDE · Blackstone · DuPont · Hg Capital & Montagu. 22 years inside the deal, now on your side of it.

The system he built →

The firm

One operator’s judgment. A whole firm to deliver it.

People do business with people, never with a logo or a robot.

So you deal with one person and one contract. We own only what is critical, and bring a vetted ecosystem under that contract. The firm we built is the model we install.

Behind that one contract stands a vetted engineering bench that delivers through the ecosystem, and a network of specialists we have shipped real work with, where every name on it has delivered under our contract.

Cristian designs the value-creation plan. What lands it is a standing capability: a vetted execution bench, an ecosystem of specialist companies, and one contract that answers for the result. You buy an operator and the firm that delivers with him.

One contract. One accountable partner.
01
The team

A real delivery bench, with names and mandates.

Execution runs through a vetted engineering bench across the ecosystem, much of it in Romania, coordinated by Cristian on the ground in Luxembourg, with specialists added as the work needs them. It never rests on one person’s calendar.

02
The ecosystem

Companies we have actually built with.

A hand-picked group of specialist companies, from sovereign AI to industrial engineering, that we have delivered alongside or vetted ourselves. Reach that takes years to earn.

03
One contract

One partner, all the way to exit.

One accountable contract, from the first read to the exit, with no hand-offs and no one else to answer for the result.

Signs you may be ready

Signs you may be ready for a Makers of New engagement.

Your technology spend keeps rising, but your proprietary edge does not.
A PE firm just acquired you, and you have 100 days to show results.
You have a technology strategy, but it is not tied to EBITDA or the exit.
You’re preparing to sell in 12–24 months, and the business would not survive buy-side diligence yet.

Your business has one engine running. Let’s build the second.

The best assets are engineered, not discovered. Every quarter you wait, the multiple compounds for someone else.

Install MakersOS →

30 minutes with Cristian. You leave seeing your two engines the way capital prices them, and the value waiting between them.

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