For the operating partner • The Value Read

Seven weeks.Every gap priced.Every move owned.

We design growth. We engineer value. By rewriting the operating system for value creation.

The Value Read prices what a portfolio company could be worth, gap by gap, on its own numbers. The findings reach the sponsor on a named day in week seven, every move with an owner and a date.

6 weeks of readingVII the findings day1 owner for every move
MAKERS OF NEW · THE VALUE READ · SIX WEEKS OF READING · THE FINDINGS IN THE SEVENTH · LUXEMBOURG · I II III IV V VI VII START WEEK VII · FINDINGS SPECIMEN CO. €105M FROM €80M SIMULATION

The dial · Specimen Co., an invented company · every figure a SIMULATION

02 · The first question

Fourteen questions read your company. Here is one.

Dimension · revenue model and recurring share · one of fourteen, inside WHY
How much of next year is already contracted?

Marked. This is one dimension of fourteen: it sits inside WHY, the business model, which the Read reads first. Thirteen questions remain, and your three readings come at the end.

Run the full Diagnostic →
A taste of the instrument · the same five steps on every question; what a one and a five look like on each dimension is the Read’s · your click stays on this page


04 · The method

Value = Revenue × Margin × Multiple

Two engines, kept apart. Hover a term to see which one moves it.

Three things set what a company is worth: revenue, margin and the multiple. We work them with two engines, kept apart so the new business does not starve the old. MakersOS is how we do it: the operating system for value creation. One model, two editions · MakersOS for Companies, and MakersOS for Capital Allocators.

The studio is the people. MakersOS is the system they run. Value creation is what comes out.

Engine 1 · Optimise

Run the present.

Cut the cost to produce and to serve.

Moves the Margin
1
Engine 1 funds Engine 2
Kept apart, so the cash core never starves the bet.
Engine 2 · Transform

Build the future.

Productise, own the IP, make revenue recurring.

Adds the Revenue, re-rates the Multiple
Revenue is the term nothing forecasts: Engine 2 builds the line it arrives on, and the multiple depends on which line that is.
2

Optimise the business you have. Build the business you want to have. The best companies do both at once.

Software does the heavy lifting. A partner decides.

Your number is not guessed by a machine. It comes from one model whose identity is published, the same arithmetic every time, and every client sees its working in their own Room. What is AI-native is how the work around it gets made: the research on your company, the diagnosis, the value map, the plan, the work that used to need a room of consultants for weeks, three partners deliver in days because AI carries the load. Consulting-grade work, at software speed, with the judgment kept human.

01 · The model

A number you can audit.

The working is shown in your own Room, with your numbers in it, and anyone who holds your Certificate can recompute it without us. Not a black box, and not a guess.

02 · The machine

A large team’s work, from a small one.

The research on your company, the diagnosis, the value map and the plan, the parts that used to take consultants weeks, drafted with AI in days.

03 · The partner

Judgment on the decision.

Once the numbers are settled, a human decides what to do, in what order, and what it is worth to you. The scarce thing, spent where it counts.

We design Growth. We engineer Value. By rewriting the operating system for value creation.


05 · The operator

Technology companies fail to scale into capital markets because they pitch features to people who judge risk. Asset managers underperform because they treat operating models as static overhead instead of engine-room leverage.

EFG Eurobank · AB InBev · CVC · JDE
Blackstone · DuPont · Hg Capital & Montagu

The system he built →
06 · The partners

Three partners. In your hand.

Every company is read from three seats: business, technology, and cybersecurity with the regulators. You speak with one of us from the first conversation, and all three read your company.

John Lazar, Partner and Chief Technology Officer, painted portrait
John Lazar
Partner · Chief Technology Officer
TechnologyLinkedIn →
Cristian Paun, Founder, CEO and Principal Architect, painted portrait
Cristian Paun
Founder, CEO & Principal Architect · designs the value creation plan and holds the Programme
Value Creation and GrowthLinkedIn →

Every product, by the moment you buy it →

Three partners’ judgment. A whole firm to deliver it.

People do business with people, never with a logo or a robot.

So you deal with a partner and one contract. We own only what is critical, and bring a vetted ecosystem under that contract. The firm we built is the model we install.

Behind that one contract stands a vetted engineering bench that delivers through the ecosystem, and a network of specialists we have shipped real work with, where every name on it has delivered under our contract.

The partners design the value creation plan and answer for it. What lands it is a standing capability: a vetted execution bench, an ecosystem of specialist companies, and one contract that answers for the result.

One contract. One accountable partner.
01
The team

A real delivery bench, with names and mandates.

Execution runs through a vetted engineering bench across the ecosystem, much of it in Romania, coordinated by the partners from Luxembourg, with specialists added as the work needs them. It never rests on one person’s calendar.

02
The ecosystem

Companies we have actually built with.

A hand-picked group of specialist companies, from sovereign AI to industrial engineering, that we have delivered alongside or vetted ourselves. Reach that takes years to earn.

03
One contract

One partner, all the way to exit.

One accountable contract, from the first read to the exit, with no hand-offs and no one else to answer for the result.

07 · Questions

Questions we are often asked.

What is Makers of New?

Makers of New is a value-creation studio and operating partner based in Luxembourg. It makes companies worth more by running today's business for profit and building tomorrow's for value, using its operating system, MakersOS. It was founded by Cristian Paun and is led by three partners: Cristian Paun, John Lazar and Ted Tanase.

What is MakersOS?

MakersOS is Makers of New's operating system for value creation. It installs a readiness diagnostic, a value model whose identity is published, a sealed client room and a set of delivery instruments on a 100-day clock, run by the client's own team, so the capability stays after the engagement ends.

How does Makers of New create value?

Through one equation, published. One engine optimises the business you already have and lifts the margin; the other builds the business you want to become, with new recurring revenue and owned IP that re-rate the multiple.

Who is Makers of New for?

Two audiences: capital allocators (private equity funds and family offices) who want portfolio companies worth more at exit, and technology companies scaling into capital markets.

Where is Makers of New based?

Luxembourg, in the European Union, with a delivery bench across Europe.

Your business has one engine running. Let’s build the second.

The best assets are engineered. Every quarter you wait, the multiple compounds for someone else.

Install MakersOS →

30 minutes with a partner. You leave seeing your business the way capital prices it, and the value waiting in it.