OS

The Operating System

MakersOS: the operating system for value creation.

One operating system, 25 delivery instruments: a 100-day install, a 12–24-month value program. How a company is made worth more, on an honest clock. Not a methodology slide; Cristian has run it inside the world’s top private-equity firms, the same logic every time.

Built for capital markets: private equity, hedge funds, asset managers, servicers, fund administrators, wealth managers and family offices.


The mechanism, end to end

Sovereign by design

The instruments compute in your browser; nothing is transmitted unless you press send. An installed Room is a file you own: your record, your property, portable the day you leave. For regulated institutions, the Sovereign Install runs entirely on your infrastructure or on Luxembourg soil, with no foreign cloud in the path and an evidence trail your supervisor can read. Sovereignty is not a setting here; it is the architecture.

One kernel, four verbs. Nothing asked twice.

The same fourteen dimensions and the same published arithmetic run through every stage. What changes is the verb — and where your data lives. Free tools store on your device, never with us; the paid instruments live on your record, synced only through the operator’s judgment.

1 · The Diagnostic
It asks.

Fourteen questions, sixty seconds, free. Your answers become your baseline.

STORED: your device only · VALUE: your number, computed
2 · The Simulator
It moves.

Never asks again: every lever starts where your answers left it, each tagged yours. Price a decision before making it.

STORED: your device only · VALUE: the move in euros · IRR points · dilution avoided
3 · The Read · C2I
It measures.

Ten business days with management: the fourteen per seat, plus the three maturity scans — digital & data, culture, cyber, thirty-six anchored questions — returning the Confidence-to-Invest index. Every ASSUMPTION becomes a measurement.

STORED: your record · VALUE: red flags · the euroized gap map · the C2I · fixed fee
4 · The Room
It commits.

Your private instrument: the staircase, the value tree, the program — every answer priced, synced only through the operator, re-issued each quarter. Numbers age and expire; predictions are registered before outcomes.

STORED: your record, sealed end to end · the file is your property · VALUE: the 24-month program · the ledger the fee lives on

asks → moves → measures → commits · one kernel · formulas public at the model · nothing asked twice, nothing stored without consent, sealed end to end, certified at every release

How MakersOS works

Install. Run. Upgrade. Extend.

The products, in one line

The Diagnostic — measure, free, sixty seconds. The Simulator — move the levers, free. The Pre-Deal Read — ten business days, fixed fee, for deal teams; returns the Confidence-to-Invest index (digital 60 · culture 30 · cyber 10). Install — your private room and the Read on your real workflows, credited at mandate. Run · Upgrade · Extend — the program, the quarterly re-score, the platform.

Before the clock starts, the showroom: Measure in the free Diagnostic, Move the levers in the free Simulator, the same kernel, played on a typical company. Install is where the product begins: your private room, your declared numbers, the Read on your real workflows, an operator. Run is Engine 1 optimising the present; Upgrade is Engine 2 building the future, re-scored each quarter; Extend scales it to the next unit and the portfolio.


One kernel, three readouts

One formula. Three questions put to it.

Everything on this site computes from one kernel, published in full, fed by fourteen dimensions across three models. The tools are not three methods. They are three questions put to the same arithmetic.

Value=Revenue×Margin×MultipleOne kernel · published in full
The Diagnostic · where do I stand?

Static, by design.

Fourteen declared scores, evaluated once. The kernel returns your readiness, your tier, your multiple, and the capital Luxembourg law already offers you. It measures; it does not speculate. Free, sixty seconds. Run it →

The Simulator · what is a decision worth?

Forward, by design.

The same kernel, re-evaluated at scores you choose. Move a lever and every consequence recomputes together: multiple, margin, lawful capture, filing calendar. Each gain names the play that earns it, and each play names the instrument that executes it. Marked SIMULATION, never a headline. Move the levers →

The Readiness Audit · how do I get there?

Committed, by design.

The paid read: your plays sequenced on the five gates, priced on your own numbers, the target signed as a 12–24-month program. Any company, any sector: the Readiness Audit → Technology companies entering Luxembourg add the grants machine: the Value Map →

Same formula, same anchors, same caps in all three; only the question changes. That is what makes them one operating system rather than three tools.


The stakes

“Ironically, in a changing world, playing it safe is one of the riskiest things you can do.

Reid Hoffman · co-founder, LinkedIn

Digitally native companies, big tech and start-ups are re-pricing every industry, whatever it makes. The threat is not their size, it is their speed.

Unlike the dinosaurs, a company can choose to transform. But transformation is not tools bolted onto the old model. It is re-architecting the nature of the business, so it creates value the old one never could.


Why now

What you rent is worth less. What you own is worth more.

Two things changed at once, and they push the same way. AI has made time and headcount cheap, so anything sold by the hour is being repriced down. And Europe now pays a premium for technology you own and run where a regulator can see it. Standing still is the expensive choice.

Because of AI

Selling by the hour is a losing trade.

AI now does work that used to take a team, so buyers are paying for outcomes, not seats or hours. If your company sells capacity, that is the thing losing its price.

40%
Of enterprise SaaS spend shifts to usage, agent or outcome pricing by 2030 · Gartner
21→15%
Seat-based share of vendor revenue, over the same period · Gartner
Because of sovereignty

Owning it, and hosting it here, is worth more.

After the last few years, Europe treats digital sovereignty as policy, not preference. The demand, and the money, are moving to companies that own their technology, run it inside the union, and can prove it. That is a re-rating, and it is happening now.

$6.7B→$23.1B
European sovereign cloud infrastructure spend, 2025 to 2027 · Gartner, February 2026
€1.5T
European tech spending in 2026, driven by AI, cloud and sovereignty · Forrester

Sources: Gartner, worldwide sovereign cloud infrastructure forecast, February 2026, and Gartner on enterprise software pricing to 2030. Forrester, European tech spend, 2026. Third-party forecasts, cited as published, not as a promise about your company.


The idea

Two engines. One system.

A business has to transform twice to survive: keep today’s engine running while you build tomorrow’s. MakersOS designs and runs both, with the same lens on each.

Doing digital is not being digital. Enablement bolts on tools and calls it done. MakersOS moves the business, operating and technology models together, which is the only thing that changes what a company is worth.

Engine 1 · Optimise

Run the present.

Cut the cost to produce and the cost to serve. Today’s profit, kept on its own books.

Moves the Margin
1
Engine 1 funds Engine 2
Kept apart, so the cash core never starves the bet.
Engine 2 · Transform

Build the future.

Verticalise, productise, own the IP, make revenue recurring. Tomorrow’s value, as a standalone asset.

Adds the Revenue, re-rates the Multiple
2

The value it creates

What the two engines produce.

01
3–5×
PE portfolio multiple expansion
02
€4B4.5B
Enterprise value created
03
+30%
Operational efficiency, AI-driven
04
+20%
Revenue from new, productised lines

Figures from mandates Cristian led as an operator inside PE-owned and listed companies. Makers of New installs that method as a firm; your outcome depends on where you start, and we measure the start before we quote the outcome.


The state · Value Operating System Readiness

Start with WHY. Never WHAT.

Your Value Operating System Readiness is the one place a company’s condition is written down. Every instrument reads from it rather than asking again. Five dimensions under WHY, four under HOW, five under WHAT, each scored one to five against a frontier company.

WHY · Business model
  • Segments and ICP
  • Value proposition and pricing power
  • Revenue model and recurring share
  • Unit economics
  • Customer experience and retention
the base score
Moves the Multiple
HOW · Operating model
  • Capability and organisation
  • Delivery efficiency and cost to serve
  • Sourcing and capacity
  • Governance and cadence
capped +1 above WHY
Moves the Margin
WHAT · Technology model
  • Product and intellectual property
  • Data velocity
  • Architecture and scalability
  • AI leverage and automation
  • Security and resilience
capped +1 above HOW
Moves the Multiple

The ordering rule is enforced in the arithmetic. The operating score is capped one point above the business score, and the technology score one point above the operating score. A company cannot buy its way to a high technology score while its business model is broken.

Install MakersOS → Talk to Cristian

Fourteen questions. Your index, the plays that move it, and the capital that funds them.

The diagnostic is the free read. The Value Architecture Audit is the paid one: four to six weeks inside gate one, on your real numbers, and the workbook is yours whether or not we continue.


The architecture

Six layers. One loop.

An operating system that runs after we leave. Each layer does one job, and the last one feeds the first.

01Kernel
Value = Revenue × Margin × Multiple
One equation, one ordering rule. Revenue times Margin is EBITDA, so the Multiple is an EBITDA multiple. Everything above serves it.
02State
Value Operating System Readiness
Fourteen dimensions across three models. Where the company actually stands, scored, not asserted.
03Scheduler
Five gates, a clock that repeats
Diagnose, Design, Build & Sell, Operate, Realise. One way, no skipping. The 100-day clock keeps running after handover.
04Drivers
Twenty-two plays, twenty-five instruments
A play carries a trigger, an owner, a euro, a benchmark, evidence, and the line it writes back. No trigger, no play.
05Shell
Three windows on one kernel
The Diagnostic reads the state. The Simulator moves it. At mandate, the client Cockpit runs the loop, and is handed over so it keeps running without us.
06Ledger
Realised euro, signed
The Value-Attribution Ledger is the invoice. Each line names the play, the euro, and the evidence.
And then the loop closes. Every signed line in the Ledger writes back into the Drivers: which play, which sector, which realised euro. Five verified rows replace a borrowed coefficient with your own. The system gets more accurate the more it runs.

Capital is none of the six. It is the fuel the six burn. Sixteen Luxembourg and EU instruments are screened separately, with their own readiness score, and loans, guarantees and tax credits are shown beside the grants, never added to them.


The instruments

Twenty-five delivery instruments. Sixteen for capital.

Not slides. Each one carries a trigger, a named owner, a euro hypothesis and the evidence that proves it moved, or it is content and it is deleted. They sit on the five gates, and the client keeps every one they touch.

01 · Diagnose
7
The truth, and the size of the prize.
02 · Design
5
The target model and the numbers.
03 · Build & Sell
5
The revenue engine, and the funding.
04 · Operate
6
The 100-day clock, to realised euro.
05 · Realise
2
The re-rate, the raise, the exit.

Sixteen more screen the Luxembourg and EU capital that funds it. The full set, and which ones your company triggers, is the audit.


The belief

People do business with people. Everything else only opens the door.

We build with AI, but the judgment and the relationships stay human.

Designed and led by Cristian Paun, 22 years inside the deal at EFG Eurobank, AB InBev, CVC, JDE, Blackstone, DuPont and Hg Capital & Montagu. More about the operator →


Ready to build the second engine?

Install MakersOS →

30 minutes with Cristian. You leave seeing your two engines the way capital prices them, and the value waiting between them.

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