Value Creation
Proof, in numbers and in stories.
Twenty-two years of converting technology into enterprise value, for the allocators who own the assets, the CFOs and COOs who run them, and the founders who scale them. The numbers below are career track record inside the world’s top firms; the Makers of New client proof ledger is public and opens with the first reconciled mandate, not before.
What you rent is worth less. What you own is worth more.
Two things changed at once, and they push the same way. AI has made time and headcount cheap, so anything sold by the hour is being repriced down. And Europe now pays a premium for technology you own and run where a regulator can see it. Standing still is the expensive choice.
Selling by the hour is a losing trade.
AI now does work that used to take a team, so buyers pay for outcomes, and less and less for seats or hours. If your company sells capacity, that is the thing losing its price.
Owning it, and hosting it here, is worth more.
After the last few years, Europe treats digital sovereignty as policy. The demand, and the money, are moving to companies that own their technology, run it inside the union, and can prove it. That is a re-rating, and it is happening now.
Sources: Gartner, worldwide sovereign cloud infrastructure forecast, February 2026, and Gartner on enterprise software pricing to 2030. Forrester, European tech spend, 2026. Third-party forecasts, cited as published, not as a promise about your company.
Where value comes from.
Enterprise value is one equation: Revenue × Margin × Multiple. Switch each lever to see how both businesses build it, from entry to exit. This is the bridge an investment committee reads.
Career figures from mandates Cristian led as an operator, each as the company reported it and unaudited; the names and the reconciliation are walked through under a non-disclosure agreement.
The evidence is not ours.
Three studies over twelve years reach the same conclusion: digital maturity is a financial outcome, it shows up in profit and in market value.
Digital Masters are 26% more profitable, with 12% higher market valuations, than their industry peers.
Digital leaders saw a 21% EBIT increase from transformation, against 10% for the rest.
An advanced digital core delivered up to 60% higher revenue growth and a 40% boost in profit.
The climb · where the value arrives
Read from the top. Climb from the bottom.
The business model sets the ceiling, so the house reads it first. The value arrives the other way up: the technology model saves cost, the operating model lifts productivity, and the business model changes what a buyer pays for.
Cost falls. Engine one.
Productivity rises. Engine one.
A new line, a new price basis. Engine two.
Of launches at 108 companies, the 14 per cent that made new markets earned 61 per cent of the profit.
Read them the way an investment committee would.
Three mandates Cristian led as an operator, anonymised, each figure as the company reported it. Each memo is written the same way (WHY → HOW → WHAT); the method that produced them is what the firm now installs.
From €4.0B to €4.5B: analogue to digital.
A 200-year-old industrial, turned software company.
Re-architecting a European fund-administration platform.
The clients are anonymised at their own request. That discretion is the same one your own mandate would carry, and it is the reason these are the only three shown.
Under NDA we walk through the rest: the names, the operating model behind each figure, the instruments used at each phase, and the reconciliation from entry to exit. Ask for the walk-through →
ITnation Luxembourg · Forbes · The CIO World
The work that re-rates a company. In the making.
Three engagements underway, run by Makers of New as a firm in its own right. Each is a company being built worth more than it was: today's business run for profit, tomorrow's built for value. The reconciled numbers publish as each mandate closes; here is where the work sits today.
From strong engineering to institution-ready.
Business-model design, growth architecture and the value map that turns engineering hours into a higher-multiple asset. Model trained in Europe on the MeluXina supercomputer, GDPR and EU AI Act aligned.
The second business, spun out.
The new business in the open: a company spun out of the core, moved to Luxembourg, and built into a standalone asset worth a higher multiple than the business it came from.
From project to product.
Productising the company, opening its Luxembourg base, and funding the build with non-dilutive grants, so what was sold by the hour becomes an asset the market pays a premium for.
RMT Labs: Luxinnovation · LuxProvide / MeluXina. Each is an independent company; engagements in progress, shown with permission.
What both businesses produce.
Figures from mandates Cristian led as an operator inside PE-owned and listed companies, each as the company reported it and unaudited. Makers of New installs that method as a firm; your outcome depends on where you start, and we measure the start before we quote the outcome.
Start with WHY. Never WHAT.
Your readiness is the one place a company’s condition is written down. Every instrument reads from it rather than asking again. Five dimensions under WHY, four under HOW, five under WHAT, each scored one to five against a frontier company.
- Segments and ICP
- Value proposition and pricing power
- Revenue model and recurring share
- Unit economics
- Customer experience and retention
- Capability and organisation
- Delivery efficiency and cost to serve
- Sourcing and capacity
- Governance and cadence
- Product and intellectual property
- Data velocity
- Architecture and scalability
- AI leverage and automation
- Security and resilience
The ordering rule is enforced in the arithmetic. The operating score is capped by the business score, and the technology score by the operating score. A company cannot buy its way to a high technology score while its business model is broken.
Fourteen questions. Your three readings and your weakest layer, free, on your own device.
The diagnostic is the free read. The Read is the paid one: a fixed clock on your real numbers, and the workbook is yours whether or not we continue.
Where is the value locked in your business?
Install MakersOS →30 minutes with a partner. You leave seeing your business the way capital prices it, and the value waiting in it.